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Last updated: January 1, 2026

Welcome to Tower Optical. By accessing or using this website, you agree to these Terms of Use. Please read them carefully, if you do not agree, please do not use the site.

01 Acceptance of Terms

These Terms govern your use of the website operated by Tower Optical Inc. We may update them from time to time; continued use of the site after changes are posted constitutes acceptance of the revised Terms.

02 Use of the Site

You agree to use this website for lawful purposes only. You may not attempt to disrupt the site, access it through automated means without permission, or use it in any way that infringes the rights of others.

03 Intellectual Property

All content on this site, including text, logos, the Tower Optical wordmark, layout, and imagery, is the property of Tower Optical Inc. or its licensors and is protected by applicable intellectual-property laws. You may not reproduce or redistribute it without our written permission.

Designer and brand names shown on this site, such as Cartier, Prada, Gucci, Tom Ford, Cazal, Chrome Hearts, Dita and others, are the trademarks of their respective owners. They are referenced solely to describe the products we carry, and their use does not imply endorsement.

04 Products, Pricing & Availability

Frames, brands, and styles shown on this website are illustrative of our selection and are subject to availability. Because every frame is individually chosen, inventory changes continually. Pricing and availability are confirmed in the boutique.

05 Prescriptions & Professional Services

Information on this site is provided for general purposes and is not medical advice. Eyewear should be selected and fitted in consultation with a qualified professional. Please bring a current, valid prescription for prescription eyewear.

06 Submissions

Any message, question, or feedback you submit through our contact form or otherwise is treated in accordance with our Privacy Policy. Please do not submit confidential or sensitive personal health information through the website.

07 Third-Party Links

This site may contain links to third-party websites, including social media and mapping services. We do not control and are not responsible for the content or practices of those sites.

08 Disclaimer of Warranties

This website is provided "as is" and "as available," without warranties of any kind, whether express or implied, including any implied warranties of merchantability or fitness for a particular purpose.

09 Limitation of Liability

To the fullest extent permitted by law, Tower Optical Inc. shall not be liable for any indirect, incidental, or consequential damages arising from your use of, or inability to use, this website.

10 Governing Law

These Terms are governed by the laws of the State of Wisconsin, without regard to its conflict-of-laws principles. Any dispute shall be resolved in the state or federal courts located in Milwaukee County, Wisconsin.

11 Contact Us

Questions about these Terms? Reach us at:

Tower Optical Inc.
2751 N Mayfair Road, Suite B, Wauwatosa, WI 53222
info@toweropticalinc.com · (414) 453-6500

These Terms of Use are provided for general informational purposes and should be reviewed by legal counsel before publication.