Milwaukee's home for designer & luxury eyewear since 1956.
Loved by Milwaukee
The most trusted name in town
For nearly 70 years, our neighbors have trusted Tower Optical for eyewear that starts trends and fits personalities.
★★★★★
“My favorite place to get on-trend eyeglasses. Jay is the best! He can look at the shape of your face and recommend exactly the right glasses to flatter your features. I'll never go anywhere else.”
M
★★★★★
“I am from out of town and the wonderful people at Tower Optical helped me out with a Cartier frame! My new frames are gorgeous and unique and the staff was so friendly and responsive. I highly recommend Tower Optical to everyone in the area!”
V
★★★★★
“Very knowledgeable group of guys. Very personal and individual attention given on every transaction. Everything with these guys exceeded my expectations. I would recommend Tower to anyone!”
Z
Our Journey
A family optical house, since 1956.
Nicholas Paunovich opened his doors on 27th & Wells in 1956. Three generations later, the same family still hand-selects every frame, tracking the runways of L.A., Vegas, New York, Miami and Europe, then bringing them home to Milwaukee.
Featured Collections
Designer and luxury eyewear for those who refuse to be ordinary. We hand select each frame individually one at a time by style, color, and size.
Stop in to see our latest brands. We constantly get new frames.