Our Journey


Tower Jewelers and Opticians opens doors for business.


Nick decides to discontinue sale of jewelry and watches, hire an optometrist and go with his primary interest, Optical.


Nick passes away and his children, Jay and Brit take over the business with the help and blessings of their mother, Martha.


A second location opens on 101st and Capitol Drive featuring higher end fashion eyewear.

1996 & 1998

We close both the Capitol Drive and 27th Street locations and open at 6012 W. North Avenue in Wauwatosa.


Third generation, Erik and Justin, show interest in optical and gradually become an integral part of business.


Business moves to 2130 N. Mayfair Road, larger and more convenient with easy freeway access and only 1 block from Mayfair Mall.


Erik & Justin build their own eyewear brand – RuVue.


Erik & Justin create their own luxury eyewear line.


Business moves to 2751-B N. Mayfair Road next to Starbucks in the One Mayfair Place strip mall. The new location is larger and more open, truly ideal for showcasing our eyewear.