Tower Optical has the very best collection of Designer & Luxury Sunwear in Wisconsin! We also have the largest selection of Ray-Bans in Milwaukee!

For more information on why a quality pair of Sunglasses is so necessary, click on our Eyewear page under Designer & Luxury Sunwear.

Trend Report


Ray-Ban – An American Icon

Ray-Ban Aviator, the Sunglasses that started it all!! In 1936, at the request of the US Army Air Corps, Bausch & Lomb, the original manufacturer and designer of the Ray-Ban frame, manufactured a prototype of a lightweight metal frame that contoured to the wearer’s eye socket. They also developed a green lens that cut out blue and white light, thus “banning the rays” that caused nausea and headaches when pilots were flying at high altitudes. The sunglasses were later named the Ray-Ban Aviator. Get it? Read the prior sentence if you don’t! Later, the entire brand was named Ray-Ban. In1937, they became available to the general public.
In the 1940’s Bausch & Lomb improved on the lens functionality and later introduced the Ray-Ban Shooter. That small circle in the bridge of the frame, guess what? It was originally purposed as a cigarette holder to enable the shooter to use both hands. Yes, that is a fact!
In 1952, a radical new style came out, called the Wayfarer. It revolutionized the eyewear industry. It introduced a bolder and stronger look than the metal frame. It was a product that was considered a game-changer in manufacturing innovation. In 1947, the Clubmaster arrived on the scene. It became a big hit and accounted for half of all glasses and sunglasses worn and sold in the late 50’s and the trend continued throughout the 60’s.
Things began to change in the late 70’s and 80’s as the disco era and the designer brands began to enter the scene in the eyewear industry. It now was an established fact that the frames and sunglasses worn on your face could enhance your looks while still providing functionality. America began to place importance on looking good in their eyewear and sunwear. Designer brands saw that they could make their mark in the eyewear industry and make tons of money doing it!
Ray-Ban sales suffered because of that, but later the company burst back into the mainstream when they decided to capitalize on celebrity influence, and Ray-Ban then became the go-to brand that was used all over in Hollywood. I bet we can all name at least 3 movies that we’ve seen when a star was sporting a pair of Ray-Bans!
While Ray-Ban was still a household name, the brand lost its dominance as more and more top designer labels entered the eyewear and sunwear market. People around the world understood the importance of a quality pair of sunglasses and wanted a designer look and label to go along with it. Designer eyewear became an affordable luxury and people wanted and still want to be a part of it. The designer sunwear industry is now a multi billion dollar per year industry. In 1999, Luxottica bought the struggling company from Bausch & Lomb, and relaunched with a bang. They kept the brand at reasonable prices, and now Ray-Ban outsells even Oakley in the sunwear market and surpasses many brands in the designer eyewear market also.
When it comes down to it, who doesn’t want to sport a pair of Ray-Ban’s? Most of us love our designer brands, but most of us have to have at least one Ray-Ban in our collection!

Testimonials


“I have been a LOYAL customer to Tower Optical since the mid 1970’s. Their service is and has always been exemplary! The staff is professional and helpful. It’s always a lot of fun working with them to find the most unique frames that START TRENDS and more importantly, FIT MY PERSONALITY! Tower Optical is certainly the BEST EYEWEAR STORE in town!”

—Diana, Milwaukee Public Schools

“We have purchased eyewear from Tower Optical for over 15 years. The frame selection is fantastic and the customer service is unbeatable.”

—George and Kathy, Germantown

“I simply would like to take a moment to say ‘Thank you so much’ for the great and outstanding service that I have always received at your optical and especially at my recent visit. The staff is very friendly, professional, competent, and always willing to go above and beyond to help customers. In addition, the selection of designer eyewear is like no other place. I have been coming to your optical for over 5 years and will continue to do so!”

—Ramon, Milwaukee – “a customer for life”

 

A Superstar Line-Up Like No Other!

 

  • Armani Exchange
  • Balenciaga
  • Boz
  • Burberry
  • Bvlgari
  • Cartier
  • Caviar
  • Cazal
  • Celine
  • Chanel
  • Chrome Hearts
  • Coach
  • DITA
  • DSquared 2
  • Diva
  • Dolce & Gabbana
  • Dutz
  • Emporio Armani
  • Etnia Barcelona
  • Evatik
  • Fendi
  • Fysh
  • Giorgio Armani
  • Gold & Wood
  • Gucci

 

  • Guess
  • Isson
  • Italia Independent
  • Iyoko Inyake
  • J. F. Rey
  • Jimmy Choo
  • John Varvatos
  • Juicy Couture
  • Kate Spade
  • Kliik
  • Lacoste
  • Lafont
  • L.A.M.B./gx (Gwen Stefani)
  • Marc Jacobs
  • Maui Jim
  • Michael Kors
  • Miu Miu
  • Niche
  • Nike
  • Oakley
  • Oliver Peoples
  • Prada
  • Ralph Lauren
  • Ray-Ban
  • Roberto Cavalli

 

  • Silhouette
  • Tiffany & Company
  • Todd’s
  • Tom Ford
  • Tommy Hilfiger
  • Tory Burch
  • Traction Productions
  • Valentino
  • Versace
  • Vogue
  • And the list goes on…

Kid’s Eyewear

  • Converse
  • Jelly Beans
  • Lacoste
  • Miraflex
  • Oakley
  • Polo
  • Ray-Ban Juniors
  • Vogue
  • And more…

Discover the best in fashion Eyewear and Sunwear.

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