Tower Optical has the very best collection of Designer & Luxury Sunwear in Wisconsin! We also have the largest selection of Ray-Bans in Milwaukee!

For more information on why a quality pair of Sunglasses is so necessary, click on our Eyewear page under Designer & Luxury Sunwear.

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DITA’S story began in Los Angeles in 1995 with John Juniper and Jeff Solorio, lifelong friends, who shared the same passion for eyewear design.  Their mission was to create innovative, luxury crafted eyewear and sun wear with an extremely unique look and feel.

DITA’S manufacturing process takes no shortcuts in quality.  Their production team includes artisans and master craftsmen, some with 50 years plus of knowledge in making luxury eyewear.

DITA is at the top of the “HOT LIST” and is experiencing a cult-like following amongst the world’s most famous stars, athletes, musicians, and influential stylists.  The DITA philosophy is  “We have a never-ending commitment to these 4 essential properties: style, quality, fit, and feel.” (DITA website).



“I have been a LOYAL customer to Tower Optical since the mid 1970’s. Their service is and has always been exemplary! The staff is professional and helpful. It’s always a lot of fun working with them to find the most unique frames that START TRENDS and more importantly, FIT MY PERSONALITY! Tower Optical is certainly the BEST EYEWEAR STORE in town!”

—Diana, Milwaukee Public Schools

“We have purchased eyewear from Tower Optical for over 15 years. The frame selection is fantastic and the customer service is unbeatable.”

—George and Kathy, Germantown

“I simply would like to take a moment to say ‘Thank you so much’ for the great and outstanding service that I have always received at your optical and especially at my recent visit. The staff is very friendly, professional, competent, and always willing to go above and beyond to help customers. In addition, the selection of designer eyewear is like no other place. I have been coming to your optical for over 5 years and will continue to do so!”

—Ramon, Milwaukee – “a customer for life”


A Superstar Line-Up Like No Other!


  • Armani Exchange
  • Balenciaga
  • Boz
  • Burberry
  • Bvlgari
  • Cartier
  • Caviar
  • Cazal
  • Celine
  • Chanel
  • Chrome Hearts
  • Coach
  • DITA
  • DSquared 2
  • Diva
  • Dolce & Gabbana
  • Dutz
  • Emporio Armani
  • Etnia Barcelona
  • Evatik
  • Fendi
  • Fysh
  • Giorgio Armani
  • Gold & Wood
  • Gucci


  • Guess
  • Isson
  • Italia Independent
  • Iyoko Inyake
  • J. F. Rey
  • Jimmy Choo
  • John Varvatos
  • Juicy Couture
  • Kate Spade
  • Kliik
  • Lacoste
  • Lafont
  • L.A.M.B./gx (Gwen Stefani)
  • Marc Jacobs
  • Maui Jim
  • Michael Kors
  • Miu Miu
  • Niche
  • Nike
  • Oakley
  • Oliver Peoples
  • Prada
  • Ralph Lauren
  • Ray-Ban
  • Roberto Cavalli


  • Silhouette
  • Tiffany & Company
  • Todd’s
  • Tom Ford
  • Tommy Hilfiger
  • Tory Burch
  • Traction Productions
  • Valentino
  • Versace
  • Vogue
  • And the list goes on…

Kid’s Eyewear

  • Converse
  • Jelly Beans
  • Lacoste
  • Miraflex
  • Oakley
  • Polo
  • Ray-Ban Juniors
  • Vogue
  • And more…

Discover the best in fashion Eyewear and Sunwear.

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