Gucci is one the most renowned and inﬂuential luxury brands in the world today, a genuine global reference for fashion and accessories, and a benchmark for a modern, innovative business. Founded in Florence in 1921, the House is renowned for eclectic and contemporary creations that represent the pinnacle of Italian craftsmanship and are unsurpassed in quality, attention to detail and imaginative design. Today, Gucci is striving to redeﬁne Luxury for the 21st century, an ambition that since 2015 has been led by the tandem of the brand’s Creative Director, Alessandro Michele, and its CEO, Marco Bizzarri. Colorful, romantic, poetic and magical, Michele’s unique vision has met with immense critical acclaim while also creating an authentic emotional bond with younger customers. Informed by an erudite interpretation of cultural and fashion history, Michele’s multifaceted approach successfully blends dandyism with the Italian Renaissance, a gothic aesthetic and a DIY punk attitude. Now more than ever, charisma, innovation and a commitment to progress let Gucci take a radically modern approach to fashion. In 2017, in keeping with Kering’s commitment to responsible business practices, Gucci unveiled ‘Culture of Purpose’, a 10-year sustainability plan that focuses on creating a positive environmental and social impact, which is outlined in the Gucci Equilibrium platform.