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See The Change, Be The Change – RuVue’s mission statement. We love that double entendre! We want our customers to literally “See the Change” with their RuVue specs, and we invite them to “Be the Change” by finding a way to improve our society like our grandfather did. We love what we do in the eyewear world, but our true passion in life is giving back. Whether it be as simple as holding a door, or lending a helping hand to a friend in need, we believe the secret to living is giving! We are always striving for a positive, worldly effect to help bring our country together and stand united against the negativity tearing down our society. The biggest changes start with the small ones. There is power in numbers!